While a firm is entitled to persuade the potential customers that by buying its products they will get the best value for their money, the persuasion should be based on facts rather than deception, information rather than disinformation. In other words, the businesses should desist from indulging in deceptive marketing practices. In Pakistan, deceptive marketing practices are prohibited by the Competition Ordinance, Section 10 of the Ordinance states:
If YES, here are 10 examples of unethical marketing practices you must avoid that can ruin your business reputation overnight.
What is Ethical and Unethical Marketing?
Ethical marketing entails making honest claims and satisfying the needs of potential and existing customers. This explains why you should avoid them like a plague. Your first step towards ensuring that you avoid unethical marketing practices is to recognize those practices. Of course, you can only avoid something when you can identify it.
Many business owners and sales personnel have erroneously engaged in unethical marketing practices just because they never knew what these practices are in the first place.
Here are ten common examples of unethical marketing practices that you must always avoid when promoting your products or services. Making false, exaggerated, or unverified claims In a desperate bid to compel potential and existing customers to buy their products or services, some marketers use false statements, exaggerated benefits, or make unverifiable claims about their offers.
This is common in the weight loss industry, where marketers convince potential buyers that a particular product can help them shed so-and-so pounds within two weeks without exercise or dieting!
Distortion of facts to mislead or confuse potential buyers This is another common unethical marketing practice. A typical example is when a food processing company claims that its products are sugar-free or calorie-free when indeed they contain sugar or calories.
Such a company is only trying to mislead potential buyers, since they are unlikely to buy the products if it is made known that they contain sugar or calories. But in reality, most of these products have been found to have side effects, especially when used over a long period.
Rather than resort to this bad strategy, you should emphasize on those aspects that make your offer stand out from the rest of the pack. Using women as sex symbols for advertising The rate at which even reputable brands are resorting to this unethical marketing practice is quite alarming.
While it might be intuitive to use models in adverts for beauty products and cosmetics, having half-naked models in adverts for generators, heavy machinery, smartphones, and other products not strongly related to women is both nonsensical and unethical.
Using fear tactics This is another common unethical marketing practice among snake oil salespersons. You will hear them saying something like: Why subject someone to undue pressure because you want to make money off him or her?
Plagiarism of marketing messages Though uncommon, some business owners and salespersons engage in using the exact marketing messages of their competitors to market their own products or services.
Exploitation This is charging for much more than the actual value of a product or service. For marketing efforts to remain with ethical limits; the prices of your offers must be equal to or less than the value they give the buyer. Demeaning references to races, age, sex, or religion Ethical marketing must be devoid of all forms of discrimination.There are enough and more examples of being pitched products we don't need - diet pills, cigarettes and of course beauty creams.
But my vote on unethical advertising goes to subliminal advertising. Sep 19, · By far we have discussed what unethical advertising is all about and I have also given some examples of the same.
This menace of unethical advertising is not restricted to Pakistan in fact it dates back to the very beginning of advertising. advertisements on women buying behavior in Pakistan.. The study finds factors regarding unethical advertisements with the sample size of in Pakistan but questionnaires were filled by respondents for the sake of research credibility by using Regression.
Examples of unethical advertisement on Pakistan’s electrical media. Vaseline healthy white lotion: In the add a news reporter faces problem in bringing news because she is not fair and has even skin tone.
Unethical advertising is not only unacceptable, but also unfair and potentially costly for the consumer. The primary focus of advertisement is to enhance the business profitability therefore companies ignore many social aspects while designing an advertisement campaign. Unethical Advertisements effects on society, Religion and individual The primary focus of advertisement is to enhance the business profitability therefore companies ignore many social aspects while designing an advertisement campaign.