Ready to eat breakfast cereal case

They were extremely profitable with pricing power and dominated the whole market with great market share; all this made it unattractive for potential new companies entering the RET cereal industry. The industry was concentrated and the market structure for the industry was an oligopoly.

Ready to eat breakfast cereal case

Breakfast cereal is usually eaten with milk, yogurt, fresh fruits, nuts and seeds. Highlights Breakfast is the most important meal of the day Your breakfast must be fresh, wholesome and balanced meal Breakfast cereals are laced with preservatives and added sugar Breakfast cereal is made up from processed grain and is considered as a healthy early morning breakfast.

But, are these cereal really healthy as they are perceived to be? It is usually eaten with milk, yogurt, fresh fruits, nuts and seeds. You were unaware of this but breakfast cereal is often fortified with vitamins and minerals.

Breakfast cereal are usually made up of corn, wheat, oats and rice. However, they also contain added nutrients like vitamins and minerals, salt, added sugar, preservatives, yeast, and some other flavorings to enhance the taste.

So your breakfast choice holds a lot of significance. Breakfast must be a wholesome and balanced meal and should include all the important food groups. We can include whole grains like wheat, millets, oats etc in our breakfast.

Ready to eat breakfast cereal case

Not to forget, our breakfast must be freshly prepared from local and seasonal ingredients. As a thumb rule, if the food comes from a plant, eat it; if it is manufactured in a plant, do not eat it! So ready to eat packaged cereals are best avoided.

One can prepare one's own home - made muesli or granola.

Ready to eat breakfast cereal case

No doubt, most breakfast cereals are flavored with preservatives, artificial food additives and sugars to make them more appetizing, especially to kids. Gluten in the wheat-based products can irritate the intestines. Gluten is a protein that acts like glue which gradually builds up in the intestines.

Gluten causes irritation in the gut. Even more worse, gluten can slow down your metabolic rate, making you prone to weight gain. Ultra - refined grains: Though the box of cereal will be misleading claiming ''made of whole grains or low-fat ingredients.

They are highly processed foods and much of their nutrients and fiber is lost once they are made. High in sugar and refined carbs: A few hours later, your blood sugar may crash, and your body will crave for another high-carbohydrate meal or a snack, thus creating a vicious cycle of overeating.

Excessive consumption of sugar may also increase the risk of type 2 diabetesheart diseases and cancer. This content including advice provides generic information only. It is in no way a substitute for qualified medical opinion. Always consult a specialist or your own doctor for more information.

NDTV does not claim responsibility for this information. NDTV Beeps - your daily newsletter.Ready to eat (RTE) was the leading product segment in , accounting for over % of the global revenue share. The segment consists of bars, cornflakes, cookies & biscuits, and others.

Rising demand for on-the-go meal options is driving the consumption breakfast cereal bars as well as biscuits. RTE Cereal Case Study Number of Firms and Market Shares There were six firms in the industry from to represented in the case study. In private label firms entered the market.

Shop a variety of whole grain breakfast cereals from hot cereals to cold cereals and even ready-to-eat granola. All of these cereals are full of vitamins and minerals that make them a great healthy breakfast cereal .

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Cereal’s Role in a Nutritious Breakfast Ready to eat out of the box without extra mess and cooking, cereal is a cornerstone of the busy American family's diet.

Ready-To-Eat Breakfast Cereal Industry: Philip Morris Case Study Solution